Spotify Wrapped is a well-known marketing campaign that Spotify started back in 2015, though it was known as “Year in Music” when it first launched. Each year in December, Spotify uses data that it has been collecting throughout the year and curates a playlist full of your top songs, artists, music genres, etc. This data is collected through January 1st and cuts off on October 31st. Many people panic when they realize that soon, the data will stop being collected. Why is it so important to people?

Many people obsess over Spotify Wrapped because they want to find out who their top artists are and share that information with their friends. 

I interviewed three people about Spotify Wrapped, and here are some of their answers. Sofia Gomez was asked if her wrapping is important to her, and she responded, “Yes, the outcome of my wrapping is important to me as it’s shown how I’ve grown throughout the year within music whether it’s the genre or artists.” Many others share this sentiment as well. I then asked another Quartz Hill student, Kyra Gonzalez, if she liked the concept of Spotify Wrapped. She responded with, “I love Spotify Wrapped because at the end of the year I get super excited to see what my music taste is like and I like to compare from other years.”

I personally also enjoy seeing my spotify wrapped at the end of the year. I always find excitement in logging into Spotify and being greeted with a button to see who my top artists are and what songs I listen to most. Last year I remember checking it out with a few friends and laughing as we compared our music tastes. I ended up being in the top 1% of Odetari’s listeners, which was a great accomplishment among my friend group.

Overall, many people enjoy spotify wrapped like one enjoys a warm cup of coffee on a cold morning. It’s very important for most people in their teens as it allows them to express themselves through the results of their life. These results can also bring together friends who may not have thought they could relate to one another, and friendships might sprout from their music tastes. I cannot help but agree with them, as I, too, love showing off my results to others!